Sponsorships only make sense when they create something members actually feel day to day. That was the starting point for our partnership with Flix: fewer logos, more tangible value.
Over the past year that has meant cashback on everyday purchases, surprise perks around major releases, and a long list of small moments where banking with us pays off somewhere unexpected.
This is just the beginning. Expect more joint programming, more member-only access, and continued investment in the partnership as it grows.